During the Ghent Floralies, which took place from 29 April to 8 May 2022, we exhibited our novelties. Our stand was awarded the Prize for Creativity. Our display was created in cooperation with Tom de Houwer.
Tom De Houwer talking:
A zen evoking garden
People ask me “where do you get your inspiration ” An assignment to create something for a client is one of them.
Creativity is connecting the dots in a given context.
This context: Gentse Floralien.
The design assignment cane from participant Jan Oprins, Meer Plant / Jan Oprins:
Plants in the spotlight: roses by Hedge-On® a new concept for ready-made hedges, and Naturosa® a selection of newly bred, very healthy, bee-friendly roses. There’s also Prunus lusitanica ‘Tico’.
Jan Oprins is also famous for his work with Bamboo.
So I came up with the idea of creating a zen evoking garden whit the title eternal flow. using bamboo as a unique backdrop to present the hedge roses. Over 15km of 7 meter split bamboo where bend in a wave movement to suck the attention into the tube that has the roses hanging in their original container above the stretched water party.
The scale of the 13 meter long by 4×4 design, visual movement of the bamboo, the sound of the dropping water and the smell and looks of these unique hedge roses create an immersive experience.